Tripadvisor free essay sample

Tripadvisor displays detailed ,rich and relevant data for use by consumers in their travel planning. Tripadvisor can guarantee authenticity by examining all data entered to insure that no fraud data. A sophisticated algorithm is used to calculate the ranking taking into consideration the quantity, quality ,age of reviews and external data . So it provides unbiased information which win the trust of consumers. Potential consumer can use this vast pool of data to help evaluate alternatives during the consumer decision making process. This â€Å"world of mouth† information is perceived as being more vivid, easier to use and more trustworthy than marketer-provided information. 3. How would you measure how â€Å"engaged† people are with Tripadvisor? Can you suggest some â€Å"actionable† metrics that Tripadvisor might be using in how it interacts with its user base? There are several measures can evaluate how people â€Å"engaged†: * Registration date * Log-in frequency * Numbers of reviews ,photos or videos posted * Update frequency of reviews, photos or videos. We will write a custom essay sample on Tripadvisor or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page How long people remain activity status * Ranking of reviews or photos * Interactive with others on the forums * Average days each user spend on TA * Average time each user spend every log-in. 4. What do hotel owners and property managers feel about Tripadvisor? How does Tripadvisor manage to create the balance between consumers and hotel managers? 5. How does Tripadvisor monetize its UGC? How does it differ from many of the other UGC sites on the Internet (pick a few for comparison)? Tripadvisor use three main sources to monetize its UGC: Text links take users to hotels which could charge to TA on a cost-per-click basis. Once user click into the hotel link,the hotel should pay TA from $0. 25 to $1. * Display advertising on the basis of cost-per-thousand impression. That is showing advertising for thousand time then charge once. * â€Å"Business listing† service business owner to promote their TA listing by adding contact information or discount to consumer via coupons. There are many UGC website, some have the same profit model, some have different profit model. Take â€Å"secondlife † as example, its main business are virtual  community and games,its profib model are rental of virtual land, membership fee, Exchange fee of virtual goods. ect. One Chinese SNS website named â€Å"Kaixin†,its profit model are advertising,virtual money to buy game tools. 6. Why has Tripadvisor been so successful in hotel reviews? Why is it not known for restaurants even though it has user reviews on over half-a-million restaurants? 7. Can Tripadvisor replicate its success in China, vacation rentals and flights? If so, how would you prioritize them? So far, it is hard to say whether it is success in China or not. It has several challenges and competition is serious. * China is a huge potential market , but currently there are relatively small portion of population travel frequently, and most travel place are in China. International background is not the unique advantage. * Small portion people will choose online travel booking , most of them will rely on travel agency especially when they are going to travel abroad. When they travel in China,they are prefer to call the hotel for booking rather than online. As we know ,large amount of user are basis of UGC website. Without it, it is hard to make profit. * There are more than 5 strong local competitors such as â€Å"qyer†,†mafengwo†in China market. These local competitors have the same business model with Tripadvisor but are more familiar with Chinese markets and Chinese travel habits So far ,these UGC travel website are all in the stage of attracting user to visit website and

Dawn by Elie Wiesel essays

Dawn by Elie Wiesel essays The book I read for my book review was Dawn, bye Elie Wiesel. This story represents the post WWII struggle of the Israeli freedom fighters one young man in particular, who has found himself on the other side of the gun. Wiesel himself severed his time in the death camps at Auschwitz and Buchenwald during the War, and had previously written Night, the memoirs of his experiences. The purpose of this book, in my mind, was to express the inner most thoughts and the anguish of Elisha. Elisha is 18 years old. He was recruited by a gentleman named Gad, who turned him into a fighter. He has killed before for their cause, but only in groups never alone. ... Our bullets were a flaming wall on which their lives were shattered... My five comrades and I set out to either kill or to be killed. Pg28. But now, Elisha wasnt in a group. He had been ordered to execute an English officer, John Dawson, as to compensate for the British capturing David ben Moshe, one of their own. In tradition, executions always took place at dawn in their culture; usually around 5AM. Elisha has less than twelve hours before he will be labeled as a murderer for the rest of his life. Hes having a difficult time coming to the reality that he is going to have to kill a man on his own. I should forget this night. But the dead never forget... In their eyes I should be forever branded a killer. Pg69. Of course, then again, if anyone were put into that position having to kill a man, who has done nothing wrong except be born of English blood I think they would be having some serious issues with themselves as well. In the Jewish tradition, there is a lot of focus on and towards nighttime. Night is a very important in that Night is purer than day; it is better for thinking and loving and dreaming. At night everything is more intense, more true. The echo of words that have been spoken during the day ta...

The Role of the Hydrocarbons Regulatory Agency in Norway Coursework

The Role of the Hydrocarbons Regulatory Agency in Norway - Coursework Example This undertaken initiative also includes the structuring of appropriate strategies meant to increasing the effectiveness of oil and natural gas extraction operations within the Arctic regions1. The authoritative body that regulates the hydrocarbon production and distribution within Norway is the Storting (Parliament). This governmental institution has also been provided with the responsibility of structuring appropriate policies that are meant to ensure appropriate environmental safeguard. This governmental infrastructure found its existence during the period of 1814 and since then, it has been majorly involved in the formulation of effective regulations through, which the hydrocarbon resources of this nation can be utilized in a much effective manner. Apart from the Storting (Parliament), multiple other governmental entities also subsist within the nation, which regulates every functional aspect of the hydrocarbon sector of Norway2. Instances in this context can be provided by taking reference of the activities performed by the Ministry of Petroleum and Energy (MPE) and the Petroleum Safety Authority Norway (PSA) in context to utilizing the hydrocarbon resources of this n ation in an effective manner. Thus, this discussion will majorly focus towards understanding the roles and objectives of the hydrocarbon regulatory agencies of Norway. The objective of this discussion will also include summarised facts regarding the techniques through which, the governmental structure of Norway planned to utilize its resource base with the intention of accomplishing the future growth perspectives of the nation’s economy3. Specific comparisons will also be carried out between the roles and responsibilities of the hydrocarbon regulatory agencies of Norway to that of the regulatory agencies of other specific nations. Considering the above facts, a simple